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Online (synchronous, asynchronous), with Scheduled Meet-Ups/Networking Events$625.00

This course is designed for individual learners but may be customized to be delivered onsite at your organization. Contact a learning consultant for more information.

This course covers the concepts and tools you need to navigate through this emerging media and digital culture through multiple scenarios.

Do you hear the word “marketing” but aren’t sure what marketing really is or why Esports needs it? Through the development of a go-to market plan, Esports Marketing will explore the different components from the target
audience to the different key stakeholders and potential partners in Esports. You will be hearing from industry
experts in different key areas, sharing their personal experiences and perspectives on the current landscape.

in partnership with University of California Irvine: Division of Continuing Education

This course is being offered in partnership with University of California Irvine (UCI), one of the early leaders in Esports education. It includes a program discount for entry into the Business of Esports meet-ups hosted by Professional and Executive Education at Rutgers, wherein Esports thought leaders and influencers will discuss topics to support a more complete and immersive learning experience for program participants.

Want a recognized certificate on Esports Management? Consider taking the other courses in our Esports portfolio and earn the Certificate in Esports Management.

  • Event Manager/Production Executive
  • Sales/Partnership Manager
  • Event Operations Specialist
  • Community/Social Media Manager
  • Production/Broadcasting
  • Esports Product Manager
  • Guides and Reviews Editor
  • Team Manager
  • Web Developer

The Opportunity

Turn a passion for gaming into a viable Esports career. Learn from industry experts how to work and grow within an Esports organization. As business opportunities flourish, the industry will create demand for professionals with the right mix of training, passion, and knowledge.

Go on a journey through the history of Esports and gain vantage points from developers, athletes, fans, sponsors and media. Examine relationships in the Esports communities and understand how their different roles affect each other. Explore Esports from behind the scenes and learn what it means to be involved in Esports. Learn the structures of what an Esports organizations might look like and build the groundwork for an understanding of the Esports industry.


The material covered in this course will help you (partial list):

● Identify the definitions and components of introductory marketing
● Apply streaming movies & television marketing strategies to Esports.
● Describe examples of Esports branded activities or content.
● Identify practical tactics involving different influencer types and
● Evaluate the different types of content creators within Esports and
● Create a high-level, visual presentation of a go-to-market plan.

What You Will Learn

The main goal of this course is to enable you to develop skills and competencies that employers are looking for in the following areas:

● Describe the intricacies of Esports marketing and associated careers.
● Develop an Esports marketing go-to-market plan and explore the deployment path.
● Calculate various marketing formulas for measurement of success.
● Examine the Esports marketing space from the perspectives of various participants including endemic & non-endemic brands, publishers, and Esports organizations.
● Discern between professional players, influencers, and content creators as it relates to identifying the best partner to deliver marketing objectives.

Who Should Attend

Our certificate program is intended for Individuals aspiring to launch or already beginning their career in the business of Esports. This program suits game developers, finance professionals, community managers, marketers, and project managers.

Why Rutgers

Earn a credential to put on your resume that showcases your skills to support career success from a trusted public institution serving the people, businesses, and government agencies in the state of New Jersey for over 250 years.