1766-2016 Rutgers 250
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Certificate in Marketing and Marketing Management

Next Date: Register now and start as soon as January 15, 2022

Investment: $2,000


Never has marketing evolved as fast as in the past decade – how it’s delivered and to whom. This is fueling the need for knowledgeable, 21st-century marketers. Short-duration, project-based courses led by a personal learning coach will help support your career goals. Upon completion, you will earn a credential to put on your resume, portfolio, and LinkedIn profile that showcases your newly acquired skills.

Representative job titles: Marketing Specialist, Marketing Coordinator, Social Media Marketing, Entrepreneur, Media Specialist, Brand Ambassador, Public Relations Specialist, Content Marketing Specialist

Helpful resources to support your career success13 Marketing Trends & Predictions for 2021/2022 10 Marketing Trends to Watch | Marketing and Growth Leaders’ Agenda | 10 Marketing Trends to Watch in the Second Half of 2021


The Opportunity 

According to the Bureau of Labor Statistics, the outlook for marketing managers is projected to grow 6% from 2019 to 2029, faster than the average for all occupations. Never has marketing evolved as fast as in the past decade – how it’s delivered and to whom. The need for knowledgeable, experienced marketers at all levels will only grow in the US and abroad. Whether you’re already involved in some aspects of marketing in your work or aspire to join this fast-moving, dynamic field, this program will provide you with the structured learning you need to understand how it all fits together and how and where your marketing career path will take you.

“Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation.” — Peter Drucker 



The main goal of this certificate is to enable you to develop the 21st-century skills and competencies that employers are looking for in professionals who will staff many entry- and mid-level marketing roles – understanding the “big picture” and the hands-on details of marketing as it is practiced now, and how customer, organizational strategy, innovation, brand, digital social and mobile technology, analytics and finance all come together. You will learn how and where you can fit your career objectives into this puzzle. Armed with this enhanced knowledge, you will be better equipped to chart the roadmap for your marketing career.


What you’ll learn 

The main goal of this certificate is to enable you to develop skills and competencies that employers are looking for in the following areas: 

  • •  Marketing Essentials
  • •  Marketing Strategy and Planning 
  • •  Social Media, Digital Marketing and Automation  
  • •  Market Research 
  • •  Brand Management 
  • •  Product Marketing 
  • •  Content Marketing 
  • •  Corporate Marketing 
  • •  Corporate Communications 
  • •  Customer Success 
  • •  Being a Marketing Manager 


How you’ll learn 

Individualized support by industry experts: To assure your learning supports where you are and where you want to go in your career, our individualized delivery model teams you up with your own personal learning coach who will meet with you virtually during the course of your study.  In your initial meeting, you will discuss your career objectives with your personal learning coach.  Over additional scheduled one-on-one virtual meetings they will discuss your questions, homework assignments, and connect your learning to your job and career to make sure you get the most from the material presented and maintain your focus on the learning goals you have set for yourself.

Project-Based: You will apply the concepts you learn in a project that you can draw upon as you interview for your new role.  Because the project simulates the actual work duties of professionals in this field, the project offers you an opportunity to showcase the skills and competencies that employers are looking for in hiring and promoting professionals in their organizations.

Flexibility: Learn on the days of the week and times of day that fit your schedule: E-Learning is available virtually 24/7/365.


Who should attend 

This program is geared toward those with hands-on experience in marketing or sales activity in large, small or start-up businesses, who want to expand their knowledge of the many facets of marketing. Good candidates also include those wishing to break into this exciting field or to grow their marketing career or advance into marketing management. 


Why the Rutgers program? 

Earn a credential to put on your resume that showcases your skills to support career success from a trusted public institution serving the people, businesses, and government agencies in the state of New Jersey for over 250 years.

    • •  Experience facilitating practical, effective, hands-on learning experiences to individuals and groups to support their success in a rapidly evolving workplace environment  
    • •  Highly experienced, personal learning coaches who know how to help you learn, and who have the business experience needed to speak with authority, so it is meaningful to you 
    • •  Focus on practical application so you can expect to get a quick return on your investment in time and tuition 
    • •  Affiliation with a network of over 530K alumni in all 50 states and on six continents 
    • •  Relationship with a legacy institution that can provide access to an extensive portfolio of career-oriented programs that will support lifelong learning throughout your career


Register now to reserve your place in our January start!