February 1, 2025: The business world is perpetually changing, which makes ongoing professional education an important part of long-term success. There are so many variables that can affect your small or family-owned business – some you can control; others that you can’t. How well you maintain and improve your financial and marketing skills to conduct business in today’s environment is one that you can control.

Enhancing these skills may not just make you a better business owner; it can also help you remain in business. In a market where fifty percent of small and family businesses fail within the first five years* , ongoing professional education can help give you the competitive edge to better organize your business operations and drive new revenue to sustain long-term growth.

To better assist small and family business owners in gaining an understanding of crucial financial and marketing strategies, Professional l and Executive Education at Rutgers has developed a certificate program designed specifically for small and/or family business owners and entrepreneurs to help them solidify these crucial skills in business.

Once completed, local business leaders and aspiring entrepreneurs can expect to gain a better understanding of finance and marketing strategies that they can utilize in their own higher order strategies to stay nimble in today’s competitive environment.

Learn more about the certificate by visiting program details at Small Business Management and Entrepreneurship page.

* “About half of all new establishments survive five years…”
Source: U.S. Bureau of Labor Statistics, Business Employment Dynamics