Overview

Available	Cost
April 7 – May 19, 2026 – Asynchronous with Synchronous 1.5 Hour Open Office Hours, 6:30-8:00 PM Eastern (US) Time	$1,095.00

This program is a synchronous (and recorded) hybrid, cohort based program. It can also be customized for group delivery in your organization. Contact a learning consultant for more information.

Industries and Job Roles Employing AI

• Industries (representative list)
  • Education
  • Healthcare
  • Financial Services
  • Research and Development
  • Life Sciences
  • Manufacturing
  • Arts and Entertainment
  • Food Services
• Functional Areas (representative list)
  • Strategy
  • Human Resources
  • Marketing
  • Sales Management
  • Legal
  • Supply Chain
  • Quality Assurance

Helpful Resources to Support Climbing the AI Learning Curve

• Experts Answer the Top Generative AI Questions for Your Enterprise (Gartner)
• Generative AI Use Cases for the Enterprise (IBM)
• What is Generative AI and Why is it Important (Accenture)

The Opportunity

AI continues to accelerate across every industry, reshaping job roles, workflows, and decision‑making. Prompt engineering and foundational AI literacy have become essential skills for maximizing productivity, improving insights, and guiding responsible AI adoption.

In addition to mastering prompt engineering, this program includes AI Essentials: Strategy, Governance, and Tools You Can Use, providing guidance on developing an organizational AI strategy, implementing governance frameworks, and selecting practical tools for real-world applications. You’ll explore how AI can enhance decision‑making, efficiency, and innovation, while addressing critical ethical considerations such as bias, accountability, and data privacy.

As organizations integrate AI into everyday processes, the ability to understand, guide, and govern AI systems becomes a valuable and necessary capability for professionals at all levels.

Program Benefits

This certificate creates opportunities across a wide range of industries and job roles by addressing the integration of AI into work processes, communication, and organizational strategy. You will gain the knowledge to confidently and responsibly employ AI to increase productivity and innovation.

Through a blend of technical and strategic learning, you will:

• Build foundational and advanced skills in prompt engineering
• Learn how to craft prompts that yield high-impact, accurate, and reliable results
• Explore multi-level prompts, reasoning-based prompting, and debugging techniques
• Strengthen your understanding of AI ethics, governance, and strategic alignment
• Discover practical tools and frameworks for real-world AI adoption
• Apply AI to specific applications through hands-on practice
• Complete a final project demonstrating your ability to solve a practical workplace problem using AI

The frameworks, examples, and hands-on experience gained in this program will open career opportunities across industries and organizational levels.

What You Will Learn

The main goal of this certificate is to help you develop skills and competencies that employers are looking for. By completing the program, you will be able to:

• Apply advanced prompt crafting techniques to enhance Generative AI’s understanding and accuracy
• Analyze the effectiveness of prompting strategies (zero-shot, few-shot, chain-of-thought, etc.)
• Evaluate AI-generated outputs for accuracy, reliability, bias, and ethical considerations
• Debug and refine AI responses to improve quality and performance
• Understand core components of AI strategy and governance frameworks
• Assess and select appropriate AI tools aligned with organizational needs
• Construct and test complex, multi-step prompts
• Apply course concepts to a comprehensive final project addressing a real-world challenge

Course Outline

• Introduction to Prompt Engineering and Generative AI
• AI Strategy and Governance: Foundations for Responsible Adoption
• Basics of Prompt Crafting
• Learning to Dialogue with Generative AI
• Advanced Prompt Techniques
• Debugging and Improving Responses
• Tools You Can Use: Practical AI Applications
• Application-Specific Prompt Engineering
• Current Topics

How You Will Learn

Given the busy schedules of professionals and rising executives, Rutgers has developed a powerful hybrid learning model that combines the flexible delivery of online learning with that of a seasoned professional – a Personal Learning Coach (PLC) – who serves as a learning and career guidant to mentor you through successful completion of your program and set you up for success to achieve your career aspirations.  The course can be delivered in two different fashions.

Cohort-based: In the cohort setting, learners will complete online assignments in advance of synchronous, instructor led sessions.  The PLC will then run the synchronous weekly sessions to highlight aspects of the material and answer questions.  These sessions will be recorded for post-class review.

Individualized support by industry experts: To assure your learning supports where you are and where you want to go in your career, our personalized delivery model teams you up with a learning coach who will meet with you virtually during the course of your study. In your initial meeting, you will discuss your career objectives with your personal learning coach. Over additional scheduled one-on-one virtual meetings they will discuss your questions, homework assignments, and connect your learning to your job and career to make sure you get the most from the material presented and maintain your focus on the learning goals you have set for yourself.

Project Based: You will apply the concepts you learn in a project that you can draw upon as you interview for your new role. Because the project simulates actual work duties of professionals in this field, the project offers you an opportunity to showcase the skills and competencies that employers are looking for in hiring and promoting professionals in their organizations.

Flexibility:Learn on the days of the week and times of day that fit your schedule: E-Learning is available virtually 24/7/365.

Who Should Attend

This certificate is designed for professionals in private industry, non-profits, or government who want to deepen their skills in applying AI to their work—both the content and the processes. It is ideal for learners who want to enhance their career progression by combining technical AI skills with the ability to communicate insights and apply AI responsibly within organizational contexts.

Leaders, managers, and practitioners will all benefit from the practical tools, strategic frameworks, and hands-on experience provided in this program.