This 1.5-hour interactive Executive Briefing on AI in marketing provides a comprehensive overview of leveraging artificial intelligence in transforming marketing strategies. The Executive Briefing begins with an introduction to AI in marketing and its potential impact. Participants will gain an understanding of AI fundamentals and its role in customer insights and analytics.
The Executive Briefing further explores AI-powered content creation, personalization techniques, and customer engagement strategies. Ethical considerations in AI-driven marketing are discussed, along with future trends and implementation strategies. The Executive Briefing concludes by summarizing key takeaways, providing resources for further learning, and encouraging participants to identify next steps for integrating AI into their marketing communications strategies.
Participants will gain insights into the potential of AI in marketing communications, learn about practical AI applications, and understand the key considerations for successful implementation in their organizations.
Sample outline below; we will customize an outline based on your needs.
I. Introduction to AI in Marketing Communications
- Introduction to the role of AI in transforming marketing communications
- Definition of artificial intelligence in the marketing context and its potential impact
- Highlighting the benefits and challenges of AI adoption in marketing
II. Understanding AI Fundamentals and Customer Insights
- Core concepts of artificial intelligence in marketing
- Different types of AI: Machine learning, natural language processing, image recognition, etc.
- Real-world applications of AI in marketing communications
- Leveraging AI for customer data analysis, segmentation, and predictive analytics
III. AI-Enhanced Content Creation and Personalization
- AI-powered content generation and optimization strategies
- Personalization techniques using natural language processing
- Chatbots, virtual assistants, and AI-driven customer engagement
- Best practices for integrating AI into content creation workflows
IV. Ethical Considerations, Future Trends, and Implementation Strategies
- Addressing ethical considerations in AI-driven marketing communications
- Transparency, bias, and privacy concerns in AI algorithms
- Exploring emerging trends in AI and marketing communications
- Developing an AI adoption roadmap and overcoming implementation challenges
V. Closing Remarks and Next Steps
- Recap of key takeaways from the workshop
- Resources for further exploration and learning
Encouraging participants to identify next steps and continued learning opportunities
Presenters
This Executive Briefing will be presented by the following professionals who have extensive experience in AI and marketing:
To Register
Our team of seasoned management consultants and academics have developed this 1.5 hour workshop and seminar on Artificial Intelligence, ChatGPT, Generative AI, and related technologies that can support management’s strategic planning and talent initiatives in an uncertain, disruptive future rapidly transformed by new technology. This co-developed program can be delivered in-person or electronically via webinar. Learn more by calling Professional and Executive Education at Rutgers Director, Dr. Peter McAliney (human) at peter.mcaliney@rutgers.edu or 856-225-6315.