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This 1.5-hour executive education briefing on AI and sales management offers a condensed yet comprehensive exploration of how artificial intelligence is reshaping sales strategies and performance. The workshop begins with an introduction to AI in sales management, highlighting its implications for sales strategies and performance. It then covers the fundamentals and applications of AI in sales, showcasing real-world examples of successful AI implementation in areas such as sales forecasting, lead generation, and customer targeting. 

The seminar further explores AI-enabled sales process optimization, emphasizing the automation of sales processes and the utilization of AI for personalized customer engagement and relationship management. Ethical considerations, data privacy, and implementation strategies are also addressed, ensuring participants understand the responsible and secure use of AI in sales management. By the end of the workshop, participants will have gained a deeper understanding of how AI can enhance sales processes, customer engagement, and strategy refinement while navigating the ethical considerations and challenges associated with AI implementation in sales management.

Sample outline below; we will customize an outline based on your needs.

I. Introduction to AI in Sales Management 

  • Welcome and program overview
  • Defining artificial intelligence and its role in sales management
  • Implications of AI in sales strategies and performance

II. AI Fundamentals and Applications in Sales Management

  • Core concepts of artificial intelligence in the context of sales management
  • Real-world examples of successful AI implementation in sales and marketing
  • AI applications in sales forecasting, lead generation, and customer targeting
  • Case studies showcasing effective use of AI in sales management

III. AI-Enabled Sales Process Optimization

  • AI-driven sales process automation and optimization for improved efficiency
  • Personalized customer engagement and relationship management using AI technologies
  • Utilizing machine learning for customer insights and sales strategy refinement

IV. Ethical Considerations, Data Privacy, and Implementation Strategies

  • Addressing ethical considerations in AI-driven sales practices
  • Ensuring data privacy, security, and responsible use of AI in sales management
  • Discussion on regulatory frameworks and guidelines for AI implementation
  • Overcoming challenges and identifying implementation strategies for integrating AI into sales processes
  • Recap of key takeaways, and discussion on potential next steps


This Executive Briefing will be presented by the following professionals who have extensive experience in AI and sales management:

To Register

Our team of seasoned management consultants and academics have developed this 1.5 hour workshop and seminar on Artificial Intelligence, ChatGPT, Generative AI, and related technologies that can support management’s strategic planning and talent initiatives in an uncertain, disruptive future rapidly transformed by new technology. This co-developed program can be delivered in-person or electronically via webinar. Learn more by calling Professional and Executive Education at Rutgers Director, Dr. Peter McAliney (human) at or 856-225-6315.