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Overview
| Learning Format | Online Self-Paced with a Personal Learning Coach |
| Start Date | Within 1 week of registration |
| Average Duration | Approx. 3 months |
| Average Hours In The Program | 60 |
| Average Hours Per Week | 5-7 hours |
| Credit Or Non-credit | Non-credit |
| Cost | $2,300 |
This program is designed for individual learners – it can also be customized for group delivery in your organization. Contact a learning consultant for more information.
Data analytics is no longer the responsibility of technical specialists alone. Today’s business environment requires professionals across functions to understand data, interpret analytics outputs, and use insights to make better decisions.
The Data Analytics and Tools Certificate provides adult learners with a practical, accessible foundation in analytics concepts, methods, and tools—without requiring coding experience or advanced statistics. Using curated Percipio content, structured reflection, and support from a Personal Learning Coach, participants learn to interpret analytics, evaluate data quality, communicate insights effectively, and support data‑driven decision-making within their organizations.
This program emphasizes decision‑driven analytics, ethical and responsible data use, and real‑world application across business contexts.
The Opportunity
Organizations increasingly rely on data to guide decision-making, yet many employees lack the confidence or foundational skills needed to fully participate in analytics conversations. While technical teams often handle complex modeling, modern professionals must still understand how analytics works, how to interpret outputs, and how to question data responsibly.
By developing literacy in data concepts, measurement, visualization, quality, ethics, and decision‑driven analysis, learners can contribute more meaningfully to organizational initiatives. Those who can bridge business knowledge with analytics understanding gain a distinct advantage in today’s data‑driven workplace.
Program Benefits
Get a head start on the data and analytics skills that are rapidly becoming essential across every business function. As organizations increasingly rely on data-informed decision-making, this course—supported by your personal learning coach—helps you overcome uncertainty about working with analytics, interpreting data, and using modern analytical tools with confidence. You will learn core concepts that enable you to evaluate data quality, interpret analytical outputs, ask better questions, and communicate insights effectively across your team or department. The addition of these analytics capabilities to your professional toolkit will increase your value on your current team, position you to contribute more strategically to data‑driven initiatives, and strengthen your ability to support organizational decision-making.
With the guidance of your Rutgers Personal Learning Coach, you will have the confidence and knowledge to make significant contributions to this critical, strategic function at your current employer or prospective employer.
What You Will Learn
Through this certificate program, you will develop a strong, practical foundation in data analytics concepts, tools, and decision‑making approaches. Key learning areas include:
- Building essential data and analytics literacy, including the ability to interpret data, distinguish between data and insight, and understand how analytics supports problem‑solving and organizational decisions.
- Identifying meaningful metrics and KPIs, framing business problems clearly, and aligning measurement to outcomes that matter for teams and organizations.
- Evaluating data quality, governance, and ethical considerations, including recognizing bias, hallucinations, data protection issues, and when analytics outputs can be trusted.
- Interpreting descriptive and diagnostic analytics outputs, such as trends, patterns, comparisons, and relationships that help explain what happened and why.
- Using core analytics tools with confidence, including Excel for analysis and forecasting, business intelligence dashboards, visualization tools, and AI‑powered analytics platforms.
- Applying data visualization and storytelling techniques, creating clear, ethical, and compelling messages that influence decisions and engage stakeholders.
- Supporting data‑driven strategy and culture, understanding how analytics becomes embedded in organizational processes, maturity models, and approaches for gaining stakeholder buy‑in.
Given the busy schedules of professionals and rising executives, Rutgers has developed a powerful hybrid learning model that combines the flexible delivery of self-paced, online learning with that of a seasoned professional – a Personal Learning Coach – who serves as a learning and career guidant to mentor you through successful completion of your program and set you up for success to achieve your career aspirations.
Individualized support by industry experts: To assure your learning supports where you are and where you want to go in your career, our personalized delivery model teams you up with a learning coach who will meet with you virtually during the course of your study. In your initial meeting, you will discuss your career objectives with your personal learning coach. Over additional scheduled one-on-one virtual meetings they will discuss your questions, homework assignments, and connect your learning to your job and career to make sure you get the most from the material presented and maintain your focus on the learning goals you have set for yourself.
Project Based: You will apply the concepts you learn in a project that you can draw upon as you interview for your new role. Because the project simulates actual work duties of professionals in this field, the project offers you an opportunity to showcase the skills and competencies that employers are looking for in hiring and promoting professionals in their organizations.
Flexibility:Learn on the days of the week and times of day that fit your schedule: E-Learning is available virtually 24/7/365.
Who Should Attend
This certificate is ideal for:
- Professionals who work with data in any capacity but lack formal analytics training
- Managers, coordinators, and specialists in business, HR, finance, marketing, operations, or administration
- Individuals seeking to strengthen their decision-making skills
- Career advancers looking to build fundamental analytics and data literacy skills
- Professionals who need confidence using analytics tools without becoming technical experts
Why Rutgers
Earn a credential to put on your resume that showcases your skills to support career success from a trusted public institution serving the people, businesses, and government agencies in the state of New Jersey for over 250 years.