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New: Certificate in Small Business Management & Entrepreneurship

Next Date: Register now and start as soon as January 15, 2022

Investment: $1,600


The challenges and opportunities for entrepreneurs and small businesses have changed in ways we couldn’t predict even two years ago. Gain the confidence to manage your small business in this short duration, skills-oriented, project-based course led by a personal learning coach. Upon completion, you will earn a credential you can share with investors, business partners, and potential customers that showcases your newly acquired skills.

Representative job titles: Owner, Entrepreneur, Principal, Partner, Managing Director

Helpful resources to support your small business success: 16 Key Trends That Will Drive Small Business In 2022 | The Biggest Challenges Facing Small Business in 2022| 8 Entrepreneurship Trends You Need to Know (2021-2023) | 16 Entrepreneurship Trends for 2021/2022 | 42 Trends in Entrepreneurship and Small-Business Ownership

The Opportunity  

The challenges and opportunities for entrepreneurs and small businesses have changed in ways we couldn’t predict even two years ago. To survive and thrive, you need to master the best practices in planning, finance, people, operations, marketing, sales, and customer relationships, all while assessing risks and opportunities and staying in legal compliance.

If you’re an entrepreneur, you’re indeed an expert in your field – but successfully starting up and running a business around that expertise is not often something we’re born with – it’s learned. Team up with Rutgers School of Business – training adult professionals in businesses large and small for over 20 years – and learn what you need to manage your business to survive and thrive. Whether you’re starting a new business or looking to sustain and grow an existing one, this program will help you navigate all these challenges and opportunities.


Expected outcomes from successfully completing this program include: the ability to better evaluate your core business practices in business development, marketing strategies, personnel, operations, product/service offerings and customer service. Further, this program will equip you to assess the financial strength of your company, develop financial controls, determine capital requirements to stabilize and/or grow and understand the process of creating realistic cash projections. Finally, you’ll further understand how to adopt the intangible qualities successful entrepreneurs need to build and sustain successful businesses.

What you’ll learn 

The main goal of this certificate is to enable you to develop skills and competencies that employers are looking for in the following areas: 

  • •  Writing a business plan  
  • •  Writing a marketing plan 
  • •  Building a sustainable business model 
  • •  Financing your business 
  • •  Understanding financial statements 
  • •  Managing credit 
  • •  Recruiting, developing and retaining talent 
  • •  Providing leadership and vision to your employees 
  • •  Managing performance 
  • •  Marketing, sales, and customers 
  • •  Evaluating Risk and opportunity
  • •  Innovation: Finding the right new ideas and exploiting them 
  • •  Taking the right risks and anticipating the bad risks 
  • •  Legal Compliance – following regulations 
  • •  Protecting your business and your intellectual capital 

How you’ll learn  

Individualized support by industry experts:To assure your learning supports where you are and where you want to go in your career, our individualized delivery model teams you up with a personal learning coach who will meet with you virtually during the course of your study.  In your initial meeting, you will discuss your career objectives with your personal learning coach.  Over additional scheduled one-on-one virtual meetings they will discuss your questions, homework assignments, and connect your learning to your job and career to make sure you get the most from the material presented and maintain your focus on the learning goals you have set for yourself.   

Project-Based: You will apply the concepts you learn in a project that you can draw upon as you interview for your new role.  Because the project simulates the actual work duties of professionals in this field, the project offers you an opportunity to showcase the skills and competencies that employers are looking for in hiring and promoting professionals in their organizations.  

Flexibility: Learn on the days of the week and times of day that fit your schedule: E-Learning is available virtually 24/7/365. 


Who should attend 

This program is geared towards existing and aspiring small business owners, looking to start, revitalize, expand or increase the profitability and sustainability of their business. 


Why the Rutgers program? 

Earn a credential from a trusted public institution serving the people, businesses, and government agencies in the state of New Jersey for over 250 years that gives you the confidence to address the multi-faceted requirements to support your small business success.

    • •  Experience facilitating practical, effective, hands-on learning experiences to individuals and groups to support their    success in a rapidly evolving workplace environment  
    • •  Highly experienced, personal learning coaches who know how to help you learn, and who have the business experience needed to speak with authority, so it is meaningful to you 
    • •  Focus on practical application so you can expect to get a quick return on your investment in time and tuition 
    • •  Affiliation with a network of over 530K alumni in all 50 states and on six continents 
    • •  Relationship with a legacy institution that can provide access to an extensive portfolio of career-oriented programs that will support lifelong learning throughout your career


Register now to reserve your place in our January start!